haku: @indexterm Brands / yhteensä: 1643
viite: 307 / 1643
| Tekijä: | Wing, H. |
| Otsikko: | Risk! How to win in the game of brand extension |
| Lehti: | Admap
2005 : NOV, VOL 40:10, p. 49-51 |
| Asiasana: | Marketing Brands |
| Kieli: | eng |
| Tiivistelmä: | The article deals with brand extension. Think a brand extension is the easy route to growth? Well, maybe: But weigh up the risks and the benefits very carefully. Without real insight, extensions are likely to fail. |
SCIMA