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| Tekijä: | Woodnutt, T. Jack, F. |
| Otsikko: | Is TV advertising dead? |
| Lehti: | Admap
2004 : NOV, VOL. 39:10, (455), p. 20-22 |
| Asiasana: | brands television advertising |
| Kieli: | eng |
| Tiivistelmä: | The paper claims that television advertising may not be totally dead, but for many brands it is not enough. |
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