haku: @indexterm Brands / yhteensä: 1643
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| Tekijä: | Percy, L. Hansen, F. Randrup, R. |
| Otsikko: | How to measure brand emotion |
| Lehti: | Admap
2004 : NOV, VOL. 39:10, (455), p. 32-34 |
| Asiasana: | brands emotions measurement |
| Kieli: | eng |
| Tiivistelmä: | If brands' emotional values are measured, does it help guide makreting decisions? It can be done, and the results both fit the theory and look promising. |
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