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| Tekijä: | Chamorro, A. Banegil, T.M. |
| Otsikko: | Green marketing philosophy: a study of Spanish firms with ecolabels |
| Lehti: | Corporate Social Responsibility and Environmental management
2006 : FEB, VOL. 13:1, p. 11-24 |
| Asiasana: | marketing products brands ecology companies Spain |
| Kieli: | eng |
| Tiivistelmä: | This article aims at highlighting the importance of there being a true corporate commitment towards protecting the environment behind any green communication, i.e. that ecological awareness should be one of the values determining organizational culture. This implies that green marketing should be understood not only as an activity, but also as a philosophy. |
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