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Tekijä: | McCasland, M. Davis, N. |
Otsikko: | Discover the passion in your brand |
Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 16-18 |
Asiasana: | brands consumer behaviour emotions |
Kieli: | eng |
Tiivistelmä: | Are people emotional about your brand? Passion means sales, but right research is needed to identify and generate it. |
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