haku: @indexterm Brands / yhteensä: 1643
viite: 271 / 1643
Tekijä: | Dyson, P. Weaver, K. |
Otsikko: | Advertising's greatest hits: profitability and brand value |
Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 28-30 |
Asiasana: | advertising effectiveness brands brand valuation profitability |
Kieli: | eng |
Tiivistelmä: | What needs to change to boost campaign value? This article presents the top ten ways to get more profit from communications budgets. |
SCIMA