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| Tekijä: | Prebensen, N. K. |
| Otsikko: | Exploring tourist's images of a distant destination |
| Lehti: | Tourism Management
2007 : VOL. 28:3, p.747-756 |
| Asiasana: | image brands |
| Vapaa asiasana: | exploratory techniques distant destinations |
| Kieli: | eng |
| Tiivistelmä: | This paper assesses diverse explorative techniques as tools to identify tourist image perceptions of distant places. The findings show the importance of employing various techniques in recognising peoplesÂ’ knowledge and opinions of places as a first step in analysing tourist images. Furthermore, the findings illustrate that word association, picture association and collage technique in combination acknowledge the similarities and diversities of images that potential tourists hold of a certain destination. The study discusses and suggests potential image characteristics as a foundation for creating a competitive brand image for destinations striving to become successful tourist destinations. |
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