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| Tekijä: | Herstein, R. Gamliel, E. |
| Otsikko: | Striking a balance with private branding |
| Lehti: | Business Strategy Review
2006 : AUTUMN, VOL. 17:3, p. 39-43 |
| Asiasana: | marketing brands manufacturing distribution |
| Kieli: | eng |
| Tiivistelmä: | It is asked in this article how does a major manufacturer do private branding without ruining its relationship with distributors. The article authors say that there is a better way for looking at the problem. |
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