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| Tekijä: | Murphy, L. Benckendorff, P. Moscardo, G. |
| Otsikko: | Linking travel motivation, tourist self-image and destination brand personality |
| Lehti: | Journal of Travel & Tourism Marketing
2007 : VOL. 22:2, p. 45-59 |
| Asiasana: | behavioural science brands tourism |
| Kieli: | eng |
| Tiivistelmä: | This article investigates the links among four key constructs introduced to the destination branding and choice process-tourist needs, destination brand personality, self-congruity, and the intentions to visit and satisfaction with a visit. The findings suggest that in case that tourists are able to make an association between a destination and a destination brand personality, and this association is consistent with their desired vacation experience, there exist a high level of congruity between the tourists' self-image and their observation of the destination. |
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