haku: @indexterm PAY INCENTIVES / yhteensä: 165
viite: 125 / 165
Tekijä: | Goetz, E. G. Tyler, T. R. Cook, F. L. |
Otsikko: | Promised incentives in media research : a look at data quality, sample representativeness, and response rate. |
Lehti: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 148-154 |
Asiasana: | MARKETING RESEARCH PAY INCENTIVES MEDIA RESEARCH DATA ANALYSIS SAMPLING RESPONSE RATE |
Kieli: | eng |
Tiivistelmä: |
SCIMA