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| Tekijä: | Midgley, D. F. Dowling, G. R. |
| Otsikko: | A longitudinal study of product form innovation: The interaction between predispositions and social messages. |
| Lehti: | Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 611-625 |
| Asiasana: | CONSUMER BEHAVIOUR INNOVATION DIFFUSION CLUSTER ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | The 1978 contingency model of adoption of the authors is applied in the article. In the simplified model, an individual's predisposition to innovate is modified by socially transmitted messages about the innovation, as well as by other situation specific factors. This model is used to make predictions about the future behavior of a sample of consumers that are tested with data collected during the diffusion of six innovations. |
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