haku: @indexterm MOTOR VEHICLES INDUSTRY / yhteensä: 167
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Tekijä: | Ewing, G. Sarigöllü, E. |
Otsikko: | Assessing consumer preferences for clean-fuel vehicles: a discrete choice experiment |
Lehti: | Journal of Public Policy and Marketing
2000 : SPRING, VOL. 19:1, p. 106-118 |
Asiasana: | Consumer choice Environmental protection Motor vehicles industry |
Kieli: | eng |
Tiivistelmä: | The authors assess preferences for clean-fuel vehicles (CFVs) versus the conventional vehicle using a discrete choice experiment. The results show that though consumers value environmental impact, vehicle performance characteristics are critical to choice. The authors find that regulation is not sufficient to create a market to CFVs, and they indentify three market segments to which CFVs should be distinctly positioned and targeted. |
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