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| Tekijä: | Sasseen, J. |
| Otsikko: | GM moves up a gear |
| Lehti: | International Management
1991 : FEB, VOL. 46:1, p. 46-47, 49 |
| Asiasana: | MOTOR VEHICLES INDUSTRY CORPORATE STRATEGY COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | Review of General Motors, the US auto maker, and its president Robert Eaton. GM operations in Europe. Sales growth. Product-led growth strategy. Product design. New products. Productivity. Eaton's plans. Competition. Plants in Eastern Europe. Closure of 4 Saab plants. Intensified competition in the European market. |
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