haku: @indexterm Alcoholic drinks industry / yhteensä: 168
viite: 111 / 168
| Tekijä: | |
| Otsikko: | European drinks trend. |
| Lehti: | Market Research Europe
1987 : SEP, VOL. 19, p. 1-8 |
| Asiasana: | ALCOHOLIC DRINKS INDUSTRY EUROPE, WEST |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the European drinks market covering 14 countries. Total market size is estimated. Growth data of the national markets are compared. Data are presented about consumption. Market sectors are described. At the moment the prime motivators within the market and the dominating forces are wine and beer. The effects of the health movement in Europe are highlighted. Many consumers have switched to softer, lighter and cheaper forms of alcohol. A table is showing European per capita consumption by sector. Market trends and consumer expenditure patterns are analyzed. A short future outlook is presented. |
SCIMA