haku: @journal_id 613 / yhteensä: 168
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| Tekijä: | Bernhardt, H. W. et al. |
| Otsikko: | Strategisches Controlling auf Basis einer Geschaftsfeldanalyse bei der Kreissparkasse Weilburg (Strategic controlling based on marketing area analysis at the savings bank Weilburg) |
| Lehti: | Betriebswirtschaftliche Blätter
1989 : VOL. 38:11, p.516-524 |
| Asiasana: | SAVINGS BANKS STRATEGIC MANAGEMENT |
| Kieli: | ger |
| Tiivistelmä: | The market of the savings bank has been split into homogeneous parts: internal operations, customers, corporate and individual etc. Market potential for every individual market has been determined and special measures have been taken to implement strategies geared at individual market segments. |
SCIMA