haku: @journal_id 613 / yhteensä: 168
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| Tekijä: | Bornemann, D. Kufe, D. |
| Otsikko: | Zentrales Telefonmarketing mit einem eigenen Team. Erfahrungsbericht der Kreissparkasse Gottingen (Central marketing through phone with own personnel. The experiences of the Gottingen savings bank) |
| Lehti: | Betriebswirtschaftliche Blätter
1990 : VOL. 39:3, p. 117-120 |
| Asiasana: | TELEPHONE SELLING SAVINGS BANKS |
| Kieli: | ger |
| Tiivistelmä: | A special team was selected for the task. The motives for introducing central telephone marketing, the organisation of work, work conditions. The products sold by the team, the files, questionnaires used. The reaction of potential customers. The actual contracts made through this marketing channel. Problems to be solved in the future. |
SCIMA