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| Tekijä: | Laakmann, W. |
| Otsikko: | Der Telefon-Anrufbeantworter als Mittel der Vertriebsforderung (The phone answering machine as a good tool of trade promotion) |
| Lehti: | Betriebswirtschaftliche Blätter
1990 : VOL. 39:3, p. 127-129 |
| Asiasana: | TELEPHONE SELLING SAVINGS BANKS OFFICE AUTOMATION |
| Kieli: | ger |
| Tiivistelmä: | The advantages of phone answering machines relative to live contacts are presented. The goals to be pursued through this new marketing channel. The acceptance of phone answering by the customer. The introduction of the technique. |
SCIMA