haku: @indexterm Alcoholic drinks industry / yhteensä: 168
viite: 60 / 168
Tekijä: | Williams, J. |
Otsikko: | Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks |
Lehti: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 169-177 |
Asiasana: | CONSUMER ATTITUDES ALCOHOLIC DRINKS INDUSTRY CULTURE |
Kieli: | eng |
Tiivistelmä: | Analysis of comparison between consumer attitudes and cultures, using alcoholic drinks as an example. Classifying consumers in diverse cultures. Racial differences. Motivations as a basis for consumer classification and types. Existing methodologies. Subjectivity. Alcoholic drinks market. Five Frames illustrate the study. |
SCIMA