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Tekijä: | |
Otsikko: | Positive image |
Lehti: | Broadcast
1991 : AUG. 2, p. 16 |
Asiasana: | |
Vapaa asiasana: | Television industry, Corporate image, Marketing |
Kieli: | eng |
Tiivistelmä: | Examination of need for successful UK TV franchise bidders to create a distinctive station image. Co-ordinated campaign. Good marketing. Competition. A memorable identity. Updating of image. Computer animation. Brand operation. Satellite TV. Need for closer integration. Marketing a brand image. |
SCIMA