haku: @indexterm KOREA, SOUTH / yhteensä: 169
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| Tekijä: | Chung, K. Y. |
| Otsikko: | Hotel room rate pricing strategy for market share in oligopolistic competition - eight-year longitudinal study of super deluxe hotels in Seoul |
| Lehti: | Tourism Management
2000 : APR, VOL. 21:2, p. 135-145 |
| Asiasana: | Hotel management Tourism Pricing Market share Market structure Oligopoly Korea, South |
| Kieli: | eng |
| Tiivistelmä: | The author examines pricing strategies and business performances of super deluxe hotels in Seoul. Empirical data are from 1989-1996. A separation of the price competition between groups of hotels is identified through quick cluster and regression analysis, and pricing strategies and market shares of selected leading hotels are compared. |
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