haku: @author Chaston, I. / yhteensä: 17
viite: 16 / 17
| Tekijä: | Chaston, I. |
| Otsikko: | UK/UK collaborative exploitation of the European market |
| Lehti: | Journal of General Management
1993 : SUMMER, VOL. 18:4, p. 80-92 |
| Asiasana: | USA UNITED KINGDOM EUROPE MARKETS |
| Kieli: | eng |
| Tiivistelmä: | In today's highly competitive world, more and more goods and services are flowing between nations as companies seek to sustain their growth through expansion of their international operations. The results of this survey suggest that the most likely way to form a relationship with a US corporation successfully is for the UK firm to (a) define the type of product or service which would complement their existing company portfolio, and (b) then initiate their own search for a potential partner in America. |
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