haku: @indexterm OVER THE COUNTER MARKET / yhteensä: 17
viite: 9 / 17
| Tekijä: | |
| Otsikko: | OTC products in Scandinavia |
| Lehti: | Market Research Europe
1992 : FEB, VOL. 24, p.47-55 |
| Asiasana: | PHARMACEUTICAL INDUSTRY OVER THE COUNTER MARKET SCANDINAVIA MARKETS |
| Kieli: | eng |
| Tiivistelmä: | A trend summary is given in the Scandinavian market for pharmaceuticals sold over the counter (OTC), as opposed to on prescription. Focus is on Denmark and Sweden, and the following broad categories are included: analgezics, cough and cold remedies, digestive remedies, medicated skincare, vitamins and tonics, other products. The total Scandinavian market for OTC healthcare products was valued at USD 513 million in 1990. Denmark and Sweden have the largest market (36 and 33 percent, resp.). Denmark was the fastest growing market in real term, though Sweden's one grew fastest in terms of current prices. Vitamins and tonics have been the fastest growing sector, except for Denmark where sales of digestive remedies grew fastest. |
SCIMA