haku: @author Meyer, A. de / yhteensä: 17
viite: 5 / 17
| Tekijä: | Moenaert, R. K. Deschoolmeester, D. Meyer, A. De |
| Otsikko: | Information styles of marketing and R an and D personnel during technological product innovation projects |
| Lehti: | R. and D. Management
1992 : JAN, VOL. 22:1, p.21-39 |
| Asiasana: | MARKETING INFORMATION R&D PRODUCT DEVELOPMENT INNOVATION PROJECTS ORGANIZATIONAL COMMUNICATION PROFESSIONAL MANPOWER |
| Kieli: | eng |
| Tiivistelmä: | The following research question is addressed: what are the elements which influence the perception of the utility of information received from another function? A field study research has been conducted in 40 Belgian companies on two on-going innovation projects of each company. Crossfunctional communication behaviours at the R and D/marketing interface have been measured by means of mailed structured questionnaires. The data analysis show that there are four underlying information dimensions: the perceived relevance, the perceive comprehensibility, the perceived novelty and the perceived credibility of information. It is shown that the interaction between source and receiver has sizeable impact on these variables. |
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