haku: @author Jackson, M. / yhteensä: 17
viite: 11 / 17
| Tekijä: | Jackson, M. |
| Otsikko: | If the Price is Right |
| Lehti: | TV World
1990 : DEC/1991 JAN, VOL.13, p.23 |
| Asiasana: | |
| Vapaa asiasana: | Strip programming, Programme barter, Audience ratings |
| Kieli: | eng |
| Tiivistelmä: | European broadcasters are stripping game shows at the same time slot throughout the week. Stripping has dramatically changed business in Europe. The popularity of strip programming has opened the way for programme barter, which allows a broadcaster to acquire expensive programming by selling part or all of the cost in airtime to an advertiser. |
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