haku: @author Foxall, G. / yhteensä: 17
viite: 8 / 17
| Tekijä: | Foxall, G. |
| Otsikko: | Consumer initiators: adaptors and innovators |
| Lehti: | British Journal of Management
1994 : JUN, VOL. 5:S, p. S3-S12 |
| Asiasana: | CONSUMERS INNOVATION MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Theoretical and practical studies of "consumer innovativeness" are currently beset by two problems. First is the proliferration of terms referring to "innovators", "use-innovators", "innovative personality traits" and so on which are both confusing and conceptually inexact. Second is the failure to account for the mass of weak evidence on which the notion of an innovation-prone personality is based. The paper proposes a more coherent set of terms to designate the behavioural and psychological dimensions of innovative consumer behavior. |
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