haku: @author Foxall, G. / yhteensä: 17
viite: 3 / 17
| Tekijä: | Hackett, P. Foxall, G. |
| Otsikko: | Consumers' evaluations of an international airport: a facet theoretical approach |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1997 : OCT, VOL. 7:4, p. 339-350 |
| Asiasana: | MARKETING CONSUMER EXPECTATIONS AIRPORTS |
| Kieli: | eng |
| Tiivistelmä: | Results are presented of a study of consumers' satisfaction with an international airport. A facet theory approach is adopted in research design and data analysis and the results are presented in relation to previous facet theory-guided research into design evaluation. Opportunity-sampled passengers (N=115) arriving or departing air passengers returned completed and usable questionnaires. Analysis revealed the air passengers questioned were generally satisfied with the airport. |
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