haku: @author Stauss, B. / yhteensä: 17
viite: 4 / 17
| Tekijä: | Stauss, B. |
| Otsikko: | Kundenzufriedenheit |
| Lehti: | Marketing: Zeitschrift für Forschung und Praxis
1999 : VOL. 21:1, p. 5-24 |
| Asiasana: | CUSTOMERS CONSUMER SATISFACTION MEASUREMENT METHODOLOGY |
| Kieli: | ger |
| Tiivistelmä: | An evaluation of the scientific discussion on customer satisfaction comes to ambiguous results. The depth and differentiation of reflection achieved is impressive. The conventional measurement tools are applied routinely in practice, being considered as approved. In addition, the scope of methods was enhanced. |
SCIMA