haku: @author Bass, F. M. / yhteensä: 17
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| Tekijä: | Vakratsas, D. Bass, F. M. |
| Otsikko: | The relationship between purchase regularity and propensity to accelerate |
| Lehti: | Journal of Retailing
2002 : SUMMER, VOL. 78:2, p. 119-129 |
| Asiasana: | Purchasing Buying Marketing research |
| Vapaa asiasana: | Regularity |
| Kieli: | eng |
| Tiivistelmä: | The authors investigate the relationship between purchase regularity and propensity to accelerate through the use of a mixture Weibull model of purchase timing. Applying this perspective to purchase timing data on four product categories, the authors show that in the frequently purchased categories of bathroom tissue and margarine, randombuyers do notexhibit any propensity to accelerate while regular buyers do. The rationale for the results is based on information-theoretic arguments suggesting that propensity to accelerate depends on the frequency at which a product category is purchased. |
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