haku: @author Chaston, I. / yhteensä: 17
viite: 2 / 17
| Tekijä: | Chaston, I. |
| Otsikko: | Relationship Marketing, Knowledge Management Systems and E-Commerce Operations in Small UK Accountancy Practices |
| Lehti: | Journal of Marketing Management
2003 : FEB, VOL. 19:1-2, p. 109-130 |
| Asiasana: | RELATIONSHIP MARKETING KNOWLEDGE MANAGEMENT ELECTRONIC COMMERCE ACCOUNTING UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | Some firms are using relationship marketing linked to knowledge management systems to achieve competitive advantage. Limited empirical evidence exists on the contribution that relationship marketing and knowledge management systems can make towards market success. E-commerce provides an opportunity to assess possible relationships that may exist between relationship marketing, knowledge management systems and market performance. A survey of small UK accounting practices suggests that adopting a relationship marketing orientation can enhance market performance. knowledge management systems and be involved in e- commerce. |
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