haku: @author Naudé, P. / yhteensä: 17
viite: 5 / 17
Tekijä: | Naudé, P. Desai, J. Murphy, J. |
Otsikko: | Identifying the determinants of internal marketing orientation |
Lehti: | European Journal of Marketing
2003 : VOL 37:9, p. 1205-1220 |
Asiasana: | CORPORATE CULTURE INTERNAL MARKETING MARKETING STRATEGY PHILOSOPHY SERVICE INDUSTRIES |
Kieli: | eng |
Tiivistelmä: | This article cast around to develop understanding the factors which may influence an employee´s perception of company level of IMO. This research bases on responses from a large UK-based service organization. Article tries to support earlier work by highlighting variables in managing internal marketing. |
SCIMA