haku: @indexterm LUXURY GOODS / yhteensä: 17
viite: 6 / 17
| Tekijä: | Truong, Y. (et al.) |
| Otsikko: | Status and conspicuousness - Are they related? Strategic marketing implications for luxury brands |
| Lehti: | Journal of Strategic Marketing
2008 : JUL, VOL. 16:3, p. 189-203 |
| Asiasana: | marketing luxury goods brands consumers France |
| Kieli: | eng |
| Tiivistelmä: | This paper aims at developing a scale to measure luxury brands' status and conspicuousness (henceforth as: s-and-c.) using the new luxury brand (here as: l-b./l-bs.) context as a reference point. This scale will be utilized to establish empirical evidence allowing for an exploration of the relationship btw. s-and-c. as dimensions of l-b. perception. Using Confirmatory Factor Analysis and Attribute Rating, the data is collected from more than 200 consumers in France. S-and-c. are found to constitute two different, although related, dimensions of l-bs. and ought therefore to be measured as distinct constructs when defining brand luxury. |
SCIMA