haku: @author Meyer, A. de / yhteensä: 17
viite: 13 / 17
| Tekijä: | Meyer, A. de |
| Otsikko: | The use of manufacturing as a competitive weapon in the international markets. |
| Lehti: | Gestion 2000
1986 : VOL. 2:3, p. 123-131 |
| Asiasana: | MANUFACTURING COMPETITION PRODUCTION COSTS |
| Kieli: | eng |
| Tiivistelmä: | In the field of manufacturing a technical and managerial revolution is taking place,which will enable companies in industrial countries to overcome the competitive pattern normally associated with the international product life cycle. The mission of manufacturing is no more to pursue a goal of maximal efficiency and minimum production costs, but rather to meet objectives connected with quality,design and volume flexibility. The study,based on a survey among 170 large European manufacturers, underlines the changing role of manufacturing in international competition. |
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