haku: @freeterm Development / yhteensä: 17
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| Tekijä: | Durand, J. |
| Otsikko: | Research without frontiers: towards Europe-wide television audience measurement |
| Lehti: | EBU Review
1988 : MAY, VOL. XXXIX:3, p.11-16 |
| Asiasana: | |
| Vapaa asiasana: | Viewers research, Wider coverage, Joint development |
| Kieli: | eng |
| Tiivistelmä: | It seems necessary to conduct an audience measurement throughout Europe which would make possible a wider coverage of both television programme services and advertising campaigns. The future of this field depends on the development of multinational channels and on setting up a multinational structure for collection and storage of audience data. |
SCIMA