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Tekijä: | Kimes, S. E. |
Otsikko: | Revenue management on the links : applying yield management to the golf-course industry |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2000 : FEB, VOL. 41:1, p. 120-128 |
Asiasana: | Revenue Turnover Hotel management Tourist industry Sports industry Strategic management |
Kieli: | eng |
Tiivistelmä: | The objective of this paper is to develop framework for s theory of revenue management. It discusses the strategic levers, and how some tactical tools can be applied to golf courses. The purpose is not to propose a specific action plan. |
SCIMA