haku: @journal_id 73 / yhteensä: 1728
viite: 4 / 1728
Tekijä:Felzensztein, C.
Gimmon, E.
Carter, S.
Otsikko:Geographical co-location, social networks and inter-firm marketing co-operation: the case of the salmon industry
Lehti:Long Range Planning
2010 : OCT/DEC, VOL. 43:5-6, p. 675-690
Asiasana:small and medium-sized enterprises (SMEs)
fish farming
marketing
co-operation
networks
Europe
Scotland
South America
Chile
Kieli:eng
Tiivistelmä:This study deals with the factors influencing the development of marketing co-operation among cluster-based firms. It examines data from SMEs operating within the salmon farming industry in two different regions: Scotland and Chile. It is indicated that informal social networks help explain the observed relationship btw. geographical proximity and inter-firm marketing co-operation, especially for firms located in peripheral rural communities. Proposed is a theoretical model for further research.
SCIMA tietueen numero: 271857
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