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| Tekijä: | Ma, H. |
| Otsikko: | Of competitive advantage: Kinetic and positional |
| Lehti: | Business Horizons
2000 : JAN/FEB, VOL. 43:1, p. 53-64 |
| Asiasana: | Competitive advantage Performance management Organizational behaviour USA |
| Kieli: | eng |
| Tiivistelmä: | Competitive advantage is considered the basis for superiour company performance. The essence of competitive advantage can be interpreted as the asymmetry or differential among firms along any comparable dimension that allows one firm to compete better than its rivals. A competitive advantage can be one of 2 types: 1. positional - a status-defining position that leads to better company performance, or 2. kinetic - an action-oriented ability that allows a firm to function more effectively and efficiently. |
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