haku: @indexterm FILM INDUSTRY / yhteensä: 175
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| Tekijä: | Neelamegham, R. Chintagunta, P. |
| Otsikko: | A Bayesian model to forecast new product performance in domestic and international markets |
| Lehti: | Marketing Science
1999 : VOL. 18:2, p. 115-136 |
| Asiasana: | Markets Film industry Forecasting Sales Products Market research Models |
| Kieli: | eng |
| Tiivistelmä: | In spite of the importance of such forecasts, the motion picture industry struggles to understand and predict sales of new movies in domestic and overseas markets. There is a Bayesian modelling framework developed predicting 1st week viewership for new movies in both domestic and several international markets. |
SCIMA