haku: @indexterm Advertising agencies / yhteensä: 175
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| Tekijä: | Calcraft, H. |
| Otsikko: | Retailers and ad agencies - worlds apart? |
| Lehti: | Admap
2004 : VOL. 39:1, p. 20-23 |
| Asiasana: | Advertising Advertising agencies Conflict Retailing |
| Kieli: | eng |
| Tiivistelmä: | The article describes five ways in which retailers and their agencies can come into conflict and suggests how to achieve harmony in the relationship. The main conflicts can be caused by different understandings of detail, variety, change, tangibility and price. |
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