haku: @indexterm Advertising agencies / yhteensä: 175
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| Tekijä: | McCarron, S. |
| Otsikko: | Building a new future for marketers and agencies |
| Lehti: | Admap
2005 : VOL. 40:1, p. 47-49 |
| Asiasana: | Advertising agencies Advertising effectiveness Brands Change Marketing |
| Kieli: | eng |
| Tiivistelmä: | The article shows how marketing and agencies need to change to reflect the new demands of effective branding. |
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