haku: @indexterm Advertising agencies / yhteensä: 175
viite: 24 / 175
Tekijä: | |
Otsikko: | Choosing and using agencies |
Lehti: | Admap
2004 : MAY, VOL. 39:5 (450), p. 19-20 |
Asiasana: | advertising agencies clients |
Kieli: | eng |
Tiivistelmä: | Client-agency relationships are more complex than ever, putting pressure on agency selection, and creating new problems in managing relationships. Good briefing and clear contracts are key. |
SCIMA