haku: @indexterm FILM INDUSTRY / yhteensä: 175
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| Tekijä: | Connell, J. |
| Otsikko: | Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism |
| Lehti: | Tourism Management
2005 : OCT, VOL. 26:5, p. 763-776 |
| Asiasana: | children film industry tourism marketing Scotland |
| Kieli: | eng |
| Tiivistelmä: | Evidence from around the world addresses that destination-spesific film and television can increase tourism demand. Excellent example is the Isle of Mull, Scotland, where in 2003 a new phenomenon "toddler tourism" developed by the popular pre-school television programme Balamory filmed on the island. This study takes a look at tourism business operators on Mull and provides evidence of the nature and scope of the impact of television-induced tourism on tourism business performance and activity. Findings show that media imagery can offer great marketing opportunities but it also creates problems. |
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