haku: @indexterm ADVERTISING AGENCIES / yhteensä: 175
viite: 6 / 175
| Tekijä: | Hackley, C. Kover, A.J. |
| Otsikko: | The trouble with creatives: negotiating creative identity in advertising agencies |
| Lehti: | International Journal of Advertising
2007 : VOL. 26:1, p.63-78 |
| Asiasana: | advertising agencies advertising creativity |
| Kieli: | eng |
| Tiivistelmä: | Relatively few studies have focused on the complexities and contradictions that face creatives in their professional role. This paper draws on dept interviews with senior-level creatives. The findings show that ad agencies are a site of conflict and insecurity for creatives, yet also of potential fulfilment. |
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