haku: @indexterm Newspaper industry / yhteensä: 176
viite: 57 / 176
| Tekijä: | Carty, P. |
| Otsikko: | Who will lose their shirts in the Fleet Street price war? |
| Lehti: | Accountancy
1994 : FEB, VOL. 113:1206, p. 30-33 |
| Asiasana: | ACCOUNTING NEWSPAPER INDUSTRY PAY |
| Kieli: | eng |
| Tiivistelmä: | Buying the morning paper isn't very exciting - many people are probably still half-asleep and running on reflexes. But handing over the change during the past few months has involved participating in a ferocious conflict that shows no signs of letting up. The Sun's move had started with test price cuts of the newspaper in a few selected areas. The experiment seemed to show that a low price meant increased circulation, so it went national with the strategy. The article describes a good old Fleet Street style circulation battle. |
SCIMA