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| Tekijä: | Kiousis, S. |
| Otsikko: | Explicating media salience : a factor analysis of New York Times issue coverage during the 2000 U.S. presidential election |
| Lehti: | Journal of Communication
2004 : VOL 54:1, p. 71-87 |
| Asiasana: | CASE STUDIES FACTOR ANALYSIS MEDIA RESEARCH NEWSPAPER INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Media salience is a singular construct to the key independent variable in agenda-setting research. This media salience -term has been measured and defined by using a number of different empirical indicatios and conceptualizations. This article introduces a model of media salience. Main suggestion behind this model is that a multidimensional contract consists of three core elements: attention, valence and prominence. Practical examples are from New York Times; the author of this article tested the model - an exploratory factor analysis coverage of 8 major political issues - during the 2000 presidential election. For future investigations 2 indices are created to measure the construct. |
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