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| Tekijä: | Arnold, M.J. Reynolds, K.E. |
| Otsikko: | Hedonic shopping motivations |
| Lehti: | Journal of Retailing
2003 : VOL. 79:2, p. 77-95 |
| Asiasana: | Consumer behaviour Motivation Retailing Shopping |
| Kieli: | eng |
| Tiivistelmä: | Entertainment has increasingly gained importance as a retailing strategy. A comprehensive inventory of consumers' hedonic shopping motivations is identified in this study. A six-factor scale that is based on exploratory qualitative and quantitative studies consists of adventure, gratification, role, value, social and idea shopping motivations. Using the six-factor hedonic shopping motivation profiles, a cluster analysis of adult consumers reveals five shopper segments that are in this study called the Minimalists, the Gatherers, the Providers, the Enthusiasts and the Traditionalists. |
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