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| Tekijä: | Wolfinbarger, M. Gilly, M.C. |
| Otsikko: | eTailQ: dimensionalizing, measuring and predicting etail quality |
| Lehti: | Journal of Retailing
2003 : VOL. 79:3, p. 183-198 |
| Asiasana: | Consumer behaviour Electronic commerce Internet Quality |
| Kieli: | eng |
| Tiivistelmä: | Quality is expected to be a determinant of online retailer success. The dimensions of the etail experience are established based on online and offline focus groups, a sorting task and an online survey of a customer panel, and a reliable and valid scale for the measurement of etail quality is developed. |
SCIMA