haku: @indexterm Newspaper industry / yhteensä: 176
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| Tekijä: | Vogt, C. |
| Otsikko: | Newspaper reader need.states |
| Lehti: | Admap
2004 : APR, VOL. 39:4, (449) p. 38-41 |
| Asiasana: | Advertising Strategy Readership surveys Newspaper industry |
| Vapaa asiasana: | Media |
| Kieli: | eng |
| Tiivistelmä: | The article author identifies five different types of reader motivation, and shows how these can guide ad strategies. |
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