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| Tekijä: | Mendelson, A.L. Thorson, E. |
| Otsikko: | How verbalizers and visualizers process the newspaper environment |
| Lehti: | Journal of Communication
2004 : SEP, VOL. 54:3, p. 474-491 |
| Asiasana: | Individual behaviour Newspaper industry Photography |
| Kieli: | eng |
| Tiivistelmä: | The qustion of how people process news photographs and news stories as a function of their scores on 2 scales designed to measure 2 "cognitive styles" called vizualising and verbalizing is addressed in this paper. Although newspaper practitioners believe news photos enhance the newspaper reading process, research has not demonstrated a clearly positive impact. Education theory about visualizing and verbalizing suggests these 2 individual-specific indicators may explain why news photos sometimes help and sometimes hinder. |
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