haku: @journal_id 665 / yhteensä: 178
viite: 15 / 178
| Tekijä: | Mumel, D. Snoj, B. |
| Otsikko: | How Does the Evaluation of Visibility and Necessity of Product Use Indicate the Scope of Influence of Reference Groups on the Choice of Product and its Brand Name? |
| Lehti: | Markt
1999 : VOL. 38:3-4, p. 155-166 |
| Asiasana: | BRAND CHOICE CONSUMER BEHAVIOUR REFERENCE GROUPS CLUSTER ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA