haku: @indexterm Quantitative techniques / yhteensä: 178
viite: 101 / 178
| Tekijä: | Papadopoulos, N. |
| Otsikko: | Inventory, taxonomy and assessment of methods for international market selection |
| Lehti: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 38-51 |
| Asiasana: | INTERNATIONAL MARKETING QUANTITATIVE TECHNIQUES METHODOLOGY |
| Kieli: | eng |
| Tiivistelmä: | A survey of the quantitative IMS - international market selection - methods proposed in literature that reflect the limitations of secondary data on which they are based. The use of such methods in forecasting and environmental scanning. Quantitative models for IMS, market grouping methods, market estimation, multiple factor indices, company practice, the gap in IMS theory and practice, general limitations and methodological considerations. Cross national segments. A Figure gives inventory and taxonomy of statistical approaches to IMS. |
SCIMA